1977 Essentials Hoodie: UK Prices, Sizing & Where to Buy
- August 19, 2026
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If you’ve searched for the 1977 essentials hoodie, you’re probably trying to work out what it actually is, how much it costs in the UK, and where you
If you’ve searched for the 1977 essentials hoodie, you’re probably trying to work out what it actually is, how much it costs in the UK, and where you

If you’ve searched for the 1977 essentials hoodie, you’re probably trying to work out what it actually is, how much it costs in the UK, and where you can buy a genuine one without getting stung by a fake. The short answer: it’s Fear of God ESSENTIALS’ signature hoodie, marked with “1977” in honour of designer Jerry Lorenzo’s birth year, and in the UK it typically runs from around £70 to £95 depending on the style and retailer. Below, we’ll cover pricing, sizing, fabric, official stockists, and the tell-tale signs of a counterfeit.
Fear of God ESSENTIALS is the more accessible diffusion line from Jerry Lorenzo’s Fear of God label, launched in 2018. Rather than the tailoring and premium price points of the mainline collection, ESSENTIALS focuses on relaxed basics: hoodies, sweatpants, t-shirts, and jackets in muted, wearable colours.
The “1977” print refers to the year Lorenzo was born, and it appears as flocked or puff-print lettering across the chest of several ESSENTIALS hoodie styles. It’s become one of the most recognisable pieces in modern streetwear, largely because it manages to look premium without shouting about it. You’ll see it called the essentials 1977 hoodie, 1977 essentials, or simply essentials 1977 across resale sites and forums, but they’re all referring to the same design lineage.
The 1977 hoodie is built from a heavyweight cotton-blend fleece (often described as sitting around 400 to 440 GSM, though exact weights vary by drop and season). Key design details include:
[Table: Size chart comparing chest width, shoulder width and length for XS to XXL]
Fit guidance: ESSENTIALS is designed oversized. If you prefer a more tailored look, most buyers size down one from their usual measurement. If you like the classic boxy streetwear silhouette, stick with your true size. Always check the retailer’s own measurement chart before ordering, since fit can shift slightly between seasons and specific styles (Popover, Classic, Knitted).
Prices vary by style, colourway and retailer, and they do move around with seasonal stock, so treat these as a guide rather than gospel, and check the live price before you buy.
At the time of writing, UK stockist END. has the Fear of God ESSENTIALS 1977 Popover Hoodie listed at <cite index=”21-1″>£71</cite>, while the brand’s Signature Classic Hoodie sits at <cite index=”25-1″>£66</cite> and the plain Essential Hoodie in Jet Black comes in at <cite index=”24-1″>£92</cite>. Selfridges also stocks the graphic-print 1977 hoody as part of its ESSENTIALS range, though pricing there fluctuates with promotions.
As a rough rule of thumb, expect to pay somewhere in the £65 to £95 bracket for a genuine 1977 hoodie from an authorised UK retailer. Anything considerably cheaper than that, especially on marketplace sites or Instagram shops, is worth treating with suspicion.
Buying from an authorised stockist is the only reliable way to guarantee you’re getting the genuine article. Reputable UK and UK-shipping options include:
Avoid buying from standalone “essentials1977hoodie” style websites, unverified Instagram or TikTok shops, or listings with prices that seem too good to be true. These are common fronts for counterfeit goods, and UK consumer protection is far weaker if the seller isn’t based here or isn’t a recognised retailer.
Counterfeits of this exact hoodie are everywhere, so it’s worth knowing what to check before you hand over your money, buying new or secondhand alike.
Fabric and weight. Genuine hoodies use a dense, heavyweight cotton-blend fleece that resists compression when you squeeze the sleeve. Fakes often feel thin, papery or plasticky, and they tend to lose shape after a wash or two.
The logo print. On authentic pieces, the “1977” or “ESSENTIALS” lettering sits with tight, even letter spacing and a matte, slightly raised finish. Fakes commonly use thicker, glossier lettering with wider gaps between characters.
Tags and stitching. Genuine wash tags carry consistent font weight throughout, and the neck tag sits neatly with even stitching. Loose threads, blurry printing, or a tag that feels stiff and plasticky are red flags.
Price and seller. If a listing is dramatically cheaper than the £65 to £95 range you’d expect from an authorised retailer, that’s the single biggest warning sign, regardless of how convincing the photos look.
[Image: Side-by-side close-up comparing genuine and counterfeit logo stitching]
The 1977 branding has appeared across several ESSENTIALS hoodie cuts over the years, and it’s easy to confuse them:
Common colours include black, iron grey, light oatmeal, and dark oatmeal, with occasional seasonal drops in brighter tones. Stock varies constantly, so if you want a specific colourway, checking multiple stockists at once is your best bet.
Heavyweight cotton fleece holds up well if you treat it properly. Wash it inside out on a cool, gentle cycle, avoid tumble drying on high heat (it can shrink the ribbing and dull the print), and let it air dry flat where possible. Skip fabric softener, since it can flatten the fleece’s loft over time.
That depends on what you’re comparing it to. Against fast-fashion hoodies at £20 to £30, it’s a significant jump. Against other designer streetwear hoodies, which frequently sit at £150 or more, it’s genuinely one of the more accessible entry points into that world. The fabric weight and construction quality generally justify the price for anyone planning to wear it regularly through autumn and winter, though as with any purchase, buying only what fits your budget matters more than chasing the label.
It marks the birth year of Fear of God founder Jerry Lorenzo. The number appears in flocked or puff-print lettering across the chest on several ESSENTIALS hoodie styles, and it’s become a recognisable signature of the line.
Genuine styles typically range from around £65 to £95 depending on the exact cut and colourway. Prices change with stock and season, so it’s worth checking a stockist’s live price before ordering.
It’s designed with an oversized, dropped-shoulder fit. If you want a more fitted look, most people size down by one from their usual size. If you like the classic baggy streetwear silhouette, stay true to size.
Stick to authorised retailers such as END., Selfridges, SSENSE, or Farfetch. These platforms verify stock directly with the brand or its approved distributors, unlike unbranded standalone websites or marketplace listings.
Yes. The oversized construction is designed to work across genders, and it’s commonly worn by men and women alike without any style-specific cut.
Check the fabric weight (genuine pieces feel dense and resist compression), the logo print (tight spacing, matte finish), and the wash tag (consistent font weight, neat stitching). A price well below £65 from an unverified seller is the clearest warning sign.
The 1977 styles carry the flocked “1977” branding across the chest, while the plain Essential or Signature Classic Hoodie skips that print for a more understated look. Both share similar fabric and fit.
It’s a heavyweight piece, so it suits cooler months best. Some people layer it for cool summer evenings, but it’s not built as lightweight summer wear.